Who We Are
Our History
Amar and Sons Jewellers, based in the heart of South Extension Part-II, New Delhi, has been a trusted name in Fine Jewellery for generations. As a retail jewellery firm, we specialize in Premium Diamond, Gold, and Silver Jewellery, blending timeless craftsmanship with modern elegance.
Under this legacy, we proudly present White Luxe, our exclusive line dedicated to Natural, Certified Fancy Colored Diamond Jewellery. Setting a new benchmark in luxury, White Luxe is Delhi’s first official firm for fancy colored diamonds, offering a rare and distinguished collection designed for those who seek true exclusivity.
Every creation is a testament to authenticity, certified excellence, and artistic craftsmanship. From vibrant fancy yellows to rare pinks and blues, our jewels go beyond ornamentation—they embody individuality, sophistication, and heritage